What it is:
Chroma Intense Dye Technology was created for longer-lasting and more intense colors. Direct dyes deposit easily on bleached or pre-lightened hair while simultaneously deeply conditioning. Using silk proteins to help strengthen the hair and add brilliant shine, hair appears brighter and more vibrant.
What it does:
- Bright vibrant shades
- Intense pigmentation
- Long-lasting colors
- Glowing, shiny results