Transform dull strands into an expanse of multi-dimensional radiance with rich, salon-crafted depth that never falls flat. Wella Professionals Koleston Perfect ME+ Permanent Creme Hair Color in 4/0 Medium Brown delivers an authentic, espresso-tinged balance of warm and cool undertones that mirrors virgin hair at its healthiest. Built on Pure Balance Technology™, this luxurious cream envelops each cuticular layer to de-activate metal impurities before free radicals can compromise your color, ensuring an ultra-even, predictable deposit from stubborn roots to thirsty ends.
Say goodbye to the dread of patchy root grow-out and sensory overload during processing. This game-changing formulation is powered by ME+ dye technology, drastically reducing the risk of developing new allergies to hair color while treating sensitive scalps with total gentleness. The rich, non-drip crème base clings to resistant white and silver hairs with absolute precision, providing seamless 100% gray coverage that blends naturally rather than creating an opaque, helmet-like look.
Beyond color perfection, every application acts as a revitalizing gloss therapy that locks in high-shine luster and silky tactile softness. Hair emerges touchably soft, deeply replenished, and noticeably shielded against post-color breakage and brassy fading. Whether refreshing your signature shade or taking client services to professional perfection, this modern classic delivers luminous, head-turning brunette results that endure wash after wash.
Complete 100% Gray Coverage: Even the most stubborn, resistant coarse silver strands are saturated in balanced, rich pigment from root to tip. The formula ensures seamless, natural-looking coverage without leaving a heavy, shoe-polish finish.
Pure Balance Technology™: Delivers even, true-to-tone color results by actively neutralizing microscopic metal ions and free radicals during development. This advanced mechanism preserves internal fiber integrity and dramatically curtails damage.
ME+ Allergy Reduction Molecule: Innovatively engineered with ME+ dye molecules to lower the risk of developing a new hair dye allergy up to 60-fold compared to traditional formulas. Clients and home colorists can enjoy vivid results with elevated peace of mind.
Intense Multi-Dimensional Brunette: Shade 4/0 Medium Brown creates an authentic, lustrous brunette depth infused with natural high-gloss shine. It reflects light dynamically, preventing dullness and retaining rich tonal fidelity through multiple washes.
Cushioning Crème Consistency: The pliable, rich texture mixes effortlessly with Welloxon Perfect developer for controlled, mess-free bowl-and-brush or bottle applications. It stays locked right where you lay it without dripping, slipping, or staining the hairline.
