Wella Color Preserve Volumizing Shampoo is a lightweight formulation that's specifically designed to gently cleanse, moisturize, strengthen and build volume without overloading or weighing down even the finest of fine hair structures. The balanced concentration of active cleansing ingredients provides just the right pH level to wash away build up without effecting haircolor. Active ingredients include Pro-Vitamin B-5 and Cellulose KC Â?? a water-soluble polymer which builds volume and locks in haircolor.