What it is:
The one with firm, elasticated grip.
A modern styling gel, without the brittleness and flakiness of the gels that went before it. One product, two finishes - protein infused film formers help thicken the hair whilst giving a sharp hold and medium shine, OR can be restyled once dry to give volume and lift for a more natural looking finish.
Dispence to hands and apply to towel dried hair, style with hands or comb to allow to set. For more relaxed styles, ruffle the hair to soften the hold when dry and apply a finisher.