Unlock the secret to a flawless, lit-from-within glow with Laneige Skin Veil Base EX No.40 Pure Violet, a high-performance color-correcting primer that acts as the ultimate "reset button" for your complexion. Specifically engineered for skin that appears yellow, sallow, or fatigued, this sophisticated violet-toned base utilizes a Dual Calibration System to neutralize unwanted warm undertones and restore a vibrant, healthy luminosity. It’s more than just a primer; it’s a structural foundation that blurs the appearance of fine lines and pores while creating a perfectly smooth, velvety canvas that helps your favorite foundation or cushion adhere better and last up to 12 hours without oxidizing.
Infused with the power of antioxidant-rich Acai Berry and Acerola extracts, this formula actively works to brighten your skin tone from the inside out while providing a robust shield against external pollutants and environmental stress. The inclusion of Hydro-Ionized Mineral Water ensures that your skin remains deeply hydrated throughout the day, preventing the dry patches and mid-day flakiness that can ruin a polished look. Its weightless, breathable texture feels remarkably like a high-end lotion, melting into the skin with a non-sticky, semi-matte finish that provides a "soft-focus" effect. It’s the perfect marriage of advanced skincare and professional makeup artistry, designed to give you that coveted Korean "glass skin" clarity with minimal effort.
This updated EX formula features pigment particles that are three times smaller than traditional bases, allowing for a more consistent and natural-looking tone-up effect that never looks cakey or artificial. With broad-spectrum SPF 28 PA++, it provides a necessary layer of defense against daily UV exposure, helping to prevent the very pigmentation and dullness it works so hard to correct. The signature Laneige scent—a clean, refreshing floral note—transforms your morning makeup routine into a spa-like sensory experience. Whether worn alone for a naturally revitalized "no-makeup" look or layered under a full face for professional-grade perfection, this 1 oz (30ml) bottle is the essential first step for anyone seeking to eliminate dullness and reclaim their most radiant self.
The No.40 Pure Violet shade is scientifically calibrated to neutralize yellow and sallow undertones, instantly transforming a tired complexion into one that looks bright, clear, and revitalized. Its precision-engineered violet pigments act as a color-correcting filter, providing a "tone-up" effect that appears completely natural and seamless on all skin tones.
Infused with Acai Berry and Acerola extracts, this primer delivers a potent dose of antioxidants to the skin, helping to fight off environmental damage and prevent mid-day dullness. These botanical powerhouses work in tandem with the makeup to improve skin vitality over time, ensuring your face looks just as fresh at 5 PM as it did at 8 AM.
The formula features a Hydro-Ionized Mineral Water complex and Hyaluronic Acid, which provide an immediate 56% boost in skin hydration while maintaining a comfortable moisture lock for up to 12 hours. This ensures that your makeup doesn't settle into fine lines or become "patchy" due to dehydration, keeping your skin feeling supple and soft throughout the day.
Equipped with Oil-Control Powder, this base effectively reduces surface oil by nearly 47%, providing a smooth, blurred finish that keeps shine in check without stripping the skin. This "smart" sebum regulation creates a refined texture that fills in pores and imperfections, making it the ideal primer for both combination and oily skin types.
The inclusion of SPF 28 PA++ offers a daily defense against UVA and UVB rays, providing a crucial secondary layer of sun protection that prevents premature aging and sun-induced pigmentation. This multi-functional approach allows you to simplify your morning routine by combining your tone-corrector, skin-refiner, and UV shield into one luxurious application.
