Get effortless, tousled texture with the KMS HairPlay Beach Style Crème, a lightweight styling crème that brings the look and feel of a beach day—no ocean required. Designed to create soft, touchable waves with natural movement, this styling essential delivers undone texture without stiffness or crunch. Whether you’re going for surfer-inspired volume or a relaxed, windswept finish, this crème makes beachy hair easy and wearable every day.
Infused with innovative shaping polymers and sea salt-inspired ingredients, HairPlay Beach Style Crème enhances natural waves while adding light grip and body. The non-greasy, matte finish gives hair an airy feel and separation, perfect for creating definition and piecey texture on medium to fine hair types. Ideal for air drying or blow-drying with a diffuser, it gives you control over your style with a soft, lived-in look.
Perfect for adding volume without weight, this crème works on dry or towel-dried hair and plays well with other KMS stylers. Whether you're headed to work or the weekend, KMS HairPlay Beach Style Crème is your shortcut to effortless, beach-inspired hair—anytime, anywhere.
Creates soft, touchable beach texture with natural movement—no stiffness, crunch, or stickiness.
Lightweight shaping crème adds airy volume and definition, ideal for fine to medium hair types seeking effortless style.
Matte finish with light hold provides a lived-in, tousled look while enhancing natural waves and separation.
Formulated with shaping polymers and sea salt-inspired ingredients to deliver that “just left the beach” texture without dryness.
Perfect for air drying or diffused blowouts, and easy to layer with other KMS products for customized styling results.
