Deeply cleanse and help remove damaging impurities and dulling deposits* including hard water, metal ions, minerals, pollutants and product build up with Kenra® Clarify Shampoo. Clarifies without leaving hair feeling dry or stripped. Intended to be used in conjunction with a Kenra® shampoo & conditioner as a weekly reset, so hair looks restored with natural-looking radiance.*laboratory tested using pollution particles. Clarifying, Detoxifying, Adds Shine, Color Safe. Twist cap to unlock. Massage into wet hair, add water to lather. Rinse and repeat if necessary. Follow with Kenra® conditioner. For best results rotate weekly into your hair washing routine.