What it is:
Straight Up boosts the volume of your hair.
Product Options Available are as follows:
cyclopentasiloxane, cyclohexasiloxane ,dimethicone, alcohol denat, linum ustatissimum, seed oil, parfum fragrance, phenyl trimethicone, aqua water, linalool, geraniol, citronellol, linonene, citral, and hydroxycitronellal.
After shampooing, towel dry hair. Using the special applicator nozzle, part through the hair and apply Straight Up to the root area of the style. Begin drying.