Unleash extraordinary, mirror-like radiance and vibrant tone with a liquid hair color that does far more than coat the surface. Joico LumiShine Repair+ Demi-Permanent Liquid Hair Color delivers rich, multi-dimensional color while actively restoring hair health from the inside out. Formulated without ammonia, this gentle, fluid formula flows seamlessly over strands to tone down brassiness, refresh faded ends, or deepen your shade without raising the hair cuticle unnecessarily. It’s the ultimate beauty secret for transforming tired, dull locks into a swinging, silk-smooth mane overflowing with luminous depth.
Powered by Joico’s groundbreaking ArgiPlex Technology, this demi-permanent color reconstructs hair fibers during the coloring process by replacing essential amino acids. The moment you rinse, strands feel noticeably softer and stronger, completely devoid of that lingering, harsh chemical smell. Instead, you're wrapped in a subtle, refreshing scent as the liquid formula seals the cuticle tight to trap moisture and lock in high-definition shine. Whether you're blending grays, glazing pre-lightened hair, or adding a clear topcoat gloss, the application process is effortlessly smooth and completely drip-free when mixed with developer.
Your hair will look like it stepped out of a high-end salon editorial every single day. Expect up to twice the shine compared to untreated hair, along with an incredible silkiness that makes brushing a breeze. The versatile liquid consistency blends uniformly in an applicator bottle, making it easy to saturate every strand quickly and precisely. Embrace brilliant tone, touchable softness, and zero-compromise health with a formula designed to leave your hair in far better condition than before you colored it.
ArgiPlex Hair Repairing Technology: Formulated with bond-building Arginine, this color actively restores hair strength and structural integrity while you color. It guarantees up to twice the shine of untreated hair while significantly reducing breakage over time.
Ammonia-Free Drip-Free Formula: The gentle liquid formula applies cleanly without dripping and eliminates harsh chemical fumes. It provides a comfortable, soothing service that locks in deep hydration without compromising hair strength.
Instant Tonal Refresh and Gray Blending: Perfect for neutralizing brassiness, glazing highlights, or quietly blending away early grays without commitment. Color fades naturally and evenly over time, leaving no visible demarcation lines as hair grows out.
Instant Cuticle Sealing Power: This formula seals the outer layer of the hair fiber instantly, trapping color pigments deep within the shaft. The result is a glossy, mirror-like finish that reflects light from every angle.
Effortless Bottle Application Mix: Designed to mix at a 1:1 ratio with 5 Volume LumiShine Developer for smooth, rapid application from an applicator bottle. The optimal fluid viscosity ensures fast coverage with effortless control.
Propylene Glycol, C12-15 Pareth-3, Water/Aqua/Eau, Laureth-23, Isopropyl Alcohol, Ethanolamine, Lauramide MEA, Cetrimonium Chloride, Oleic Acid, Acetamide MEA, Decyl Glucoside, Benzyl Alcohol, Arginine, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Sodium Chloride. Erythorbic Acid, Cocamidopropyl Betaine, Tetrasodium EDTA, Sodium Sulfite, Polyquaternium-53, Phosphoric Acid, Coumarin, Fragrance/Parfum, Resorcinol, p-Aminophenol, p-Phenylenediamine, 1-Naphthol, m-Aminophenol, 4-Amino-2-Hydroxytoluene, 2-Methylresorcinol, N.N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate.
*Ingredients may vary slightly due to individual shade color
