What it is:
Violet shampoo that cleanses and maintains the hue of cool blond, highlighted, bleached or gray hair.
What it does:
Neutralizes unwanted yellow or brassy tones with a high level of violet dye.
What else you need to know:
This violet shampoo will create a brighter tone to your light, colored hair, canceling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.
Water/Aqua/EAU, Sodium Laureth Sulfate, Cocoamide MEA, Cocamidopropyl, Betaine, Ammonium Laureth Sulfate, Glycol Stearate, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Camellia Sinensis Leaf Extract, Polyamide-2, Amodimethicone, Glycerine, PEG-7 Glyceryl, Cocoate, Tocopheryl Acetate, Guar Hydroxypropltrimonium Chloride, Laureth-8, Butylene Sodium Chloride, Laureth-9, Buytlene Glycol, C11-15, Pareth-7, Trideceth-12, Citric Acid. Sodium Chloride, Disodium EDTA, DMOM Hydrantoin, Methylchloroisothiazolinone, Methylyisothiazolinone, Amyl Cinnamal, Butylphenyl, Methylpropional, Limone, Linalool, Fragrance/Parfum EXT. Violet 2 (Cl 60730), Red 33 (Cl 17200).
Apply to wet hair and lather. Leave in for 3-5 minutes. Rinse. Follow with a Color Endure Conditioner. Use 2-3 times a week, alternating with Color Endure Shampoo