What it is:
Previously B'Leave-In™, now Plumping Primer. This lightweight gelée with an Amino Acid Complex for healthy-looking curls primes with a boost of fullness, moisture, bounce and shine. Use as a foundation to layer additional stylers.
What it does:
While it is lightly moisturizing, Plumping Primer not a conditioner. It is a styling product designed to plump up curls.
What else you need to know:
Plumping Primer is a lightweight primer that preps hair before styling, while our gels are stylers that provide frizz control, hold and definition.