Unlock the ultimate colorist’s playground with a formula that marries botanical alchemy and high-performance hair artistry. The Aveda Full Spectrum Permanent Vegan Treatment Hair Color in Pure Tone Light Orange/Red is not your average box dye; it is a professional-grade, customizable component engineered to subvert ordinary, flat hair color and breathe fiery, dimensional life into every strand. Infused with an updated, decadent dose of 20% more protective botanical oils—including certified organic sunflower, castor, jojoba, coconut, and babassu—this formulation cushions the hair cuticle during the chemical process, yielding an essentially damage-free transformation that leaves hair noticeably smoother and plumper than before you colored it.
Step away from the synthetic, aggressive chemical smells of yesteryear and immerse yourself in an upscale salon experience. Aveda’s in-house aromologist has infused this permanent creme color with a proprietary, pure-fume aroma of crisp peppermint, warm clove, bright orange, and zesty lime, completely masking the traditional, stinging ammonia scent. Utilizing an advanced green-tea-extract technology instead of relying solely on synthetic couplers, this Pure Tone acts as a naturally derived color modifier, locking true-to-tone, fade-resistant pigments deep within the cortical fiber. The result is a luminous, high-gloss finish that captures the light dynamically, making it a dream for creating custom coppers, strawberry blondes, or rich auburns with absolute precision.
This is color with a conscience, packaged in 100% recycled aluminum tubes and housed in FSC-certified cartons made from post-consumer recycled fiber. Powered by a high-efficiency alkalizer package, it accelerates your processing time down to just 30 minutes while still delivering 100% opaque grey coverage and up to five levels of lift when mixed with your chosen developer. Whether you are a professional colorist formulating an intricate balayage or an experienced home-dyer demanding vibrant, clean beauty results, this 96% naturally derived formula respects both the structural integrity of your locks and the planet.
93% Naturally Derived Formulation: Crafted thoughtfully using sustainable plant power, non-petroleum minerals, and water to keep your tresses completely vibrant and healthy. This conscious engineering means you don't have to choose between a gorgeous, salon-quality transformation and clean, environmentally mindful ingredients.
Signature Botanical Oil Protective Blend: Infused with a luscious, certified organic mix of sunflower, castor, jojoba, coconut, and babassu oils that thoroughly shield hair during processing. This powerful conditioning shield locks in deep moisture and produces a blinding, mirror-like shine that keeps your strands essentially damage-free.
Deep Oxidative Color Locking Technology: Formulated exclusively with oxidative dyes that develop deep within the cortical fiber rather than sitting lazily on top of the cuticle. This technical approach ensures a fade-resistant, vibrant finish that stays perfectly true to tone through weeks of washes.
Ultimate Custom-Mix Shade Control: Acts as a specialized color modifier designed specifically for professional-tier personalization when mixed with an Aveda developer. It provides the perfect vehicle for creating a broader spectrum of shades, from dramatic lift to seamless root gray coverage.
Antioxidant Green and Red Tea Infusions: Fortified with protective green tea extracts to broaden the color spectrum alongside rooibos red tea to protect the raw color formula. This botanical safeguard ensures the consistency of your mixture remains perfectly stable while preventing premature oxidation on your scalp.
