What it is:
Aveda reimagined demi-permanent hair color with the launch of Full Spectrum Demi+ Custom-Deposit Treatment Hair Color, a completely new line of 93% naturally derived, deposit-only hair color. Not only does the new line offer a range of beautiful, vibrant colors, the easy to apply color also leaves hair with instant healthy shine, conditioning damaged hair, and is infused with a blend of carefully chosen botanical ingredients.