AG Renew Clarifying Shampoo removes discoloring and damaging chlorine, mineral deposits and dulling product buildup. Gentle colour-safe formula leaves hair shiny and manageable. Recommended for swimmers, preparing hair for chemical services, removing inferior product build-up and those who need to clarify their hair from mineral deposits. Coconut derived cleansers in AG Hair Cosmetics, not harsh cleansers like many competitors, provides deep and effective cleansing while being gentle and safe for use on colour treated hair. Contains EDTA, which is a highly effective chelating agent to help in the removal of chlorine, metals and trace minerals from the hair. Silk and wheat protein improves moisture, strength, elasticity and shine to your hair.