BE THE BOSS. THIS IS THE SPIRIT OF EL PATRÓN.BORN OUT OF THE DESIRE TO BRING OUT THE BEST IN A MAN’S PERSONAL STYLE. Through the centuries, man has retreated from the social mainstream to embrace a better life of luxury. Men's grooming is at the foothill and summit of luxury lifestyle. A good shave, a powerful fragrance and perfect hair, this is a game of confidence. When you're master of your domain there is no competition. A modern twist on an old vintage. What's old is new. Live passionately and share the quality with others. In the end it all comes down to love. We hit the jungle paying homage to our pioneer ancestors. Natural ingredients are the source to our health, happiness and longevity. Starting with the finest raw uncut ingredients builds our product formulas and fuels our passion for greatness. Knowing you're using the best gives satisfaction to the mind, body and soul. Perseverance is everything. Read More +